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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,899 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1051 - 1075 of 1,427 Reviews for Attract and Engage Customers with Digital Marketing

By John N

•

Sep 16, 2023

good course

By Angel M

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Aug 3, 2023

Well taught

By Hassan J

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Jul 27, 2023

Interesting

By Salim B

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Jul 27, 2023

Perfection!

By Mariam E

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May 1, 2023

was amazing

By CYRUS R

•

Apr 9, 2023

mice corsey

By Muhammad I

•

Feb 20, 2023

Great stuff

By Javeed I

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Feb 9, 2023

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By Samuel A

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Oct 20, 2022

nice course

By Zainab k

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Aug 25, 2022

iinterested

By Aricha L

•

Jul 19, 2022

great corse

By FRANCISCO M P C

•

Mar 25, 2025

Super !!!!

By Juan S F

•

Jan 18, 2025

Gran Curso

By achmad f

•

Jan 16, 2025

Top awsome

By Wisdom A O

•

Dec 4, 2024

Excellento

By Edward K W

•

Mar 28, 2024

Excellent!

By Olu-Akinyemi B I

•

Nov 9, 2023

insightful

By Amina P

•

Jun 20, 2023

Well done.

By Abhinash B

•

Jun 18, 2023

phenomenal

By MARIA D S P

•

May 29, 2023

gran tutor

By Heidi S

•

Mar 29, 2023

Loved it!!

By Basant K

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Mar 25, 2023

iitiit

By Muhammad A H K

•

Mar 13, 2023

It was fun

By Wenying Z

•

Feb 27, 2023

Thank you!

By Rohit Y

•

Nov 5, 2022

Very good.