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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,087 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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876 - 900 of 6,239 Reviews for Foundations of Digital Marketing and E-commerce

By victor k

Feb 22, 2025

The tutorials (video and transcripts) are highly effective in getting the learner to understand the course -highly lucid, clear and easy to comprehend.

By Syed S A

Aug 26, 2023

Excellently covered all the foundational knowledge, It will at least give you an overview that if you should start a career in digital marketing or not

By DAVID A A P

Apr 14, 2023

El cueso tiene una metodologia e información muy valiosa que permite comprender muy facilmente los temas base del mecadeo digital.

Recomiendo este curso

By Abdul Q

Mar 3, 2023

It is very exciting and informative course, covering many insights related to digital marketing and e-commerce which we all might have not known about.

By Dyego D M

Oct 26, 2022

This course was an incredible experience, in addition to the knowledge in learning to overcome challenges, it was exciting to participate in the course

By victoria s

Oct 7, 2022

This was a great way to get introduced into the world of Digital Marketing and E-Commerce. The modules were very easy to learn and very comprehensive.

By Barkha G

Aug 12, 2022

Great course and insights. As a marketing professional for the past 9 years, this course was a refreshing insight into the latest trends and practices.

By suyash s

Jun 7, 2022

Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.

By Morgan A

Feb 28, 2025

This course really demonstrated the big picture, starting with basic ideas and defining key terms. This was extremely helpful for a complete beginner.

By Leticia A

Aug 28, 2024

Excelente ! completo, claro y muy bien explicado. Para el inicio es un curso que te llena de los conocimientos necesarios en este punto y bien guiado.

By Deleted A

Jan 23, 2024

very very easy to understand thank you google and coursera for this amazing course and amazing start also thanks a lot for giving me the financial aid

By Ricardo S

Jun 16, 2023

Great Course, well explained, bit sized, full of videos, detail explanations. Coursera Platform great experience. Thank you Google, thank you Coursera

By Cynthia M

Sep 28, 2022

This was very interesting and enjoyable. It has helped me a lot in making sense of most of the terms I have been encountering in my current position.

By miphyk89

Jun 8, 2022

Easy to follow as it is very simply explained, especially for a complete newbie. I enjoyed the different medias used as to not make the course bland.

By Gaspar M

Apr 15, 2025

Muy buen curso para terminar de comprender los conceptos claves del Marketing Digital y Comercio Electrónico. Vamos por más en los siguientes cursos!

By Marie L K V

Jan 11, 2025

Great for refreshing digital marketing and also easy for beginners to learn about digital marketing with ways on how to transition to a new industry.

By myrna p

Jun 28, 2024

Very interesting and trending in this new generation of technology especially in marketing business and this is very useful in the more years to come

By Thidarat P

Feb 12, 2024

I really appreciate that you give an opportunity for me. This course is totally great for everyone who want to learn more about digital marketing.

By Fatimah A

Oct 31, 2023

I am happy I enrolled for this course. I learnt from the beginning till the end of the course. It was well detailed and explicit. Thank you at Google

By Erik N

Aug 26, 2022

Good course structure with videos, text explanations, deinitions, and wonderful one quiz and assignments help you to freshly remember the keypoints!

By GeraldVerse

Jul 18, 2022

This course is excellent! I love the layout of the classes such as videos followed up by reading and quizes. This helps memorize all the information.

By Fathi B

Jul 17, 2022

ce cours de digital marketing et e-commerce est d'une grande opportunité surtout qu'il s'inscrit dans la tendance mondial actuelle de digitalisation.

By HUMAIRA N S

Sep 9, 2024

bahan ajar sangat lengkap, terdapat video, rangkuman, glosari, flash card, dll. materi mudah dipahami dan test menyeluruh pada materi yang diberikan

By Ionut M

Apr 4, 2024

Clear and easy to follow with sufficient material to have a good understanding of what Digital Marketing means. Looking forward to the next courses!

By Jacquelyn M

Aug 17, 2023

It was a pleasure to have Joi as my Instructor. She is knowledgeable, professional and has a beautiful presence

that made learning easier. Thank you!