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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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5826 - 5850 of 6,231 Reviews for Foundations of Digital Marketing and E-commerce

By Vijay m A

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Sep 21, 2022

very interesting and easy to understand

By Versia H I

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Jul 3, 2022

Helpful, useful, clear and informative.

By Niloy M

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Apr 16, 2025

Learning lot's of things in this course

By Julian K

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Sep 20, 2024

A little boring but overall informative

By Syed M A

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Mar 17, 2024

found this very helpful and good for me

By Ale V

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Sep 5, 2023

too basic for me, a good course indeed.

By Malou

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Aug 1, 2023

The course is detailed and informative.

By Samrah k

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May 29, 2023

really appreciated your way of teaching

By Alexander C U

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May 24, 2022

The foundational course rich & indepth.

By Lau S J

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Oct 5, 2022

quite helpful for entry level like me

By Quynh H

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Aug 26, 2022

Informative but I need more practicing

By mohamed o

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Oct 30, 2023

I wish that it had hands on experince

By Arslan Z

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Sep 30, 2023

very condensed but it is introductory

By Rahul K

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Sep 25, 2023

its very good for that type of course

By JEAN B A J

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Feb 11, 2025

C'est un excellent cours, très utile

By ابراهيم ع

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Sep 6, 2024

crucial foundations for any marketer

By Omer S A

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Nov 2, 2023

Great course, it's very informative.

By Ganesh F

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Jun 24, 2023

very good content provided by Google

By Devin “ H

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Apr 17, 2023

It was easy to learn and go through.

By Alka R J

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Nov 13, 2022

Good teaching method good experience

By Wande A

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Jul 28, 2022

Easy to follow, simple to understand

By Thomas M

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Oct 10, 2024

Manageable and offered in bite size

By Liu Y

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Jul 7, 2024

The course is great as an overview.

By vandana s

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Jun 2, 2024

Detailed explanation of the basics.

By Shreya A

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May 8, 2024

i had great exeriece in this course