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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,044 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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5701 - 5725 of 6,232 Reviews for Foundations of Digital Marketing and E-commerce

By Aakash K

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Jun 8, 2022

A great course for the beginners to start. Mix of Marketing and Data Analytics.

By Jeffrey B

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Jul 13, 2023

Very comprehensive, I think I would have preferred something more fundamental.

By Natasha G

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Apr 6, 2023

Great Course wish it would include a downloadable pdf of the important slides.

By Tashi Y

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Sep 19, 2022

It was a simple yet effective course. you can learn a lot in such short time.

By isha g

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Jan 12, 2025

Good course to understand the foundations of Digital Marketing and E-commerce

By Taha V

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Nov 25, 2024

course explanation by teacher very good and organizes of lesion is very good

By Eileen M

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Mar 8, 2023

I would have liked to have some action, like build some account or something.

By Kamal K

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Jul 5, 2023

best for beginners and for those who want to start learning marketing field.

By Robin K

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Feb 23, 2023

An excellent introduction to the world of digital marketing and e-commerce.

By Karla M R E

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Dec 7, 2023

It was such a great course and very easy to understand and keep up with it.

By Muhammad S N

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Sep 17, 2022

Quite basic but very effective information they share absolutely love it .

By jon b

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May 27, 2023

Good course that offers a great start to digital marketing and e-commerce.

By Ivan J D

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Dec 23, 2022

Un curso que permite complementar lo que hoy se vive en el mercado laboral

By Ruth P

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Dec 1, 2022

Great course, I'm learning the basics of digital marketing and E-commerce.

By Iero B

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Feb 21, 2025

Bom porque me ajudou a saber como funciona o Marketing Digital E-commerce

By Asmat R

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Oct 26, 2024

Designed in a really good way by providing examples and allied concepts.

By ursel k f d

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Dec 16, 2022

Me gusto mucho, considero que se pudiera ser mas profundos en los temas.

By nay k

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Sep 8, 2024

This course teach me more digital and technological lessons and I got .

By Zoey G

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Mar 6, 2023

It was a decent thing. Some things got worded weired but that was okay.

By Bilal S

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Oct 14, 2022

I learnt alot of new skills and knowledge on digital marketing basics.

By Rangasai m

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Feb 14, 2023

It was nice experience for me and i learnt many things in this course.

By Vernique R

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Apr 15, 2025

I appreciate how the instructor was very encouraging the entire time.

By A. S

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Jan 29, 2024

Wanted to see more of the art and writing related part of the course.

By Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)