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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,909 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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501 - 525 of 1,430 Reviews for Attract and Engage Customers with Digital Marketing

By Germain K A

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Nov 14, 2022

The instructor made the understanding of the course very interesting .

By Lourdes B

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Nov 6, 2022

It was greater than I expected. I learned about SEO and SEM in detail.

By Tracy E

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Oct 3, 2022

it was tough!! had to take the quiz multiple times before it clicked!

By Beverly H

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Jul 27, 2022

Intense. Quite a lot to learn,quite a lot taught. Excellent delivery.

By Alison M

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Jan 31, 2025

Muy agradecida espero poder terminar el curso mas adelante en el año.

By Porfirio R G G

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Mar 4, 2024

The level of information and the explanations and exercises are great

By Joan V

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Aug 7, 2022

Exceptional course. I had some previous experience but learned a lot.

By Eduardo P

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Jul 28, 2022

Coach AK has an unique way to explain everything. Highly recommended!

By Rich R W G

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Jul 15, 2022

Love the course I am learning and growing daily Thank you GOOGLE !!!

By Shannon S

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Oct 28, 2024

Thank you for providing a great course. I hope to put it all to use.

By Muhammad A

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Aug 28, 2023

amazing course, really enjoyed the learning journey

Thanks, Coach AK

By Elyas B

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Jun 14, 2023

Nothing To Say. The Course Is Great & Well Recommended For Beginners

By mohamed h

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Feb 6, 2023

Thank you very grateful information and teacher thanks for your time

By Felicia S

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Jan 24, 2023

so much information explained in very concise and effective lessons.

By Hussain M

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Sep 18, 2022

Great course. Coach AK was an excellent guide throughout the course

By Edson M

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Feb 19, 2025

Amazing experience, lot things clear for me now, thanks Team Google

By Dam T

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Feb 7, 2025

really beginner-friendly, teach a lot of terms in Digital Marketing

By Belch C

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Mar 30, 2023

I could never have chose the best course to get into data analysis.

By Vinod M

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Sep 17, 2022

Super insightful course. Loved the learning from the instructure.

By Mauricio D R G

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Apr 23, 2025

I am so happy that I found this program and that Google offers it!

By Christopher L

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Nov 28, 2023

Great instructor and a valuable introduction to digital marketing.

By Pattie M

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Jun 29, 2023

Very interesting. Learned a lot but yet did not feel bogged down.

By Rohan S

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Jan 1, 2023

Very well instructed along with practical assignments to complete.

By faruq s

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Sep 18, 2022

This is an amaizing and intresting journey with digital marketing

By Anthony O

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Jun 4, 2022

The instructor did a great justice to the subject. Thanks, Google.