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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,909 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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401 - 425 of 1,430 Reviews for Attract and Engage Customers with Digital Marketing

By Deleted A

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Nov 6, 2022

Es el capítulo que más me ha gustado hasta este momento. Creo que lo mío es SEM engineering.

By Thamasha G

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Oct 22, 2022

Such a great learning. Explained everything clearly. learned a lot of new things. Awesome.

By Artem D

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Aug 29, 2022

Amazing course! Thank You Coach AK for making learning this course interesting and exciting!

By Marleen B

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Sep 30, 2022

Starting to get into it after learning all the terms in the first course. Pretty exciting!

By Bolakunmi A O

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Sep 27, 2022

Great course, Clear and understable, Great teacher. thank you for ypur time and hard work.

By Jennifer I

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Nov 21, 2024

Very informative and I gained deeper insight on how to make digital marketing work for me.

By Zohaib A

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Nov 24, 2023

A Comprehensive course to become a MAestro in Attracting and engaging Customers Digitally.

By Reynaldo B B J

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Apr 22, 2025

a great course for me as a beginner learner. thank you so much to the team who made this.

By Laurdes R

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Mar 17, 2025

I finished course 2, I am happy with everything I have learned, it is an excellent course

By AYOUB T

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May 16, 2024

It's very clear and helpful learning process for beginner learner of SEO and SEM like me.

By Bill T

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Jan 20, 2023

Really useful and practical information shared. You can use these new skills immediately.

By Walter M F

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Oct 9, 2022

Excelente. Me gustaria hablar con gente por video llamada. O participar de algunos ZOOM.

By Aleksei K

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Jul 25, 2022

Really useful and entertaining, learned a lot of new information. Coach AK is the best :)

By Sol A R

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Jul 12, 2022

Excelente curso, excelente instructor y material practico y teorico. Super recomendable.

By Renata M

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Apr 11, 2024

The contests were friendly and easy to absorb and the coach explained them very clearly.

By Amanda J

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Aug 29, 2023

Loved the instructor He was brilliant. Hope to see him more teaching! Thank You Coach AK

By Antonietta I

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Nov 14, 2022

I think the course is very helpfull to understand the customer in the digital marketing.

By I a S

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Nov 11, 2022

Very well-organized. No words can describe my gratitude for providing this masterpiece.

By ayah 8

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Dec 19, 2024

good course thanks to the instructors and the helpful resources and the great activity

By Avni G

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Jul 14, 2023

This course was amazing. It cleared many of my marketing concepts. Thank you Google :)

By Carlos E G

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May 8, 2023

A very well structured course for beginners with out any digital marketing experience.

By Muhammad F

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Dec 17, 2022

The amazing experience of learning from top-level experts. Great opportunity to learn.

By onosolease o

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Dec 12, 2022

thank God for Coursera and thanks to my teachers in this course.ti has been amazing so

By Blandine K

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Jul 27, 2022

Absolutely Phenomenal! This course is resourceful, isightful and impactful. Thank you.

By Ramon C

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Jul 22, 2022

Great content, support material, and related assignments to apply what we have learned