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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,917 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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576 - 600 of 1,430 Reviews for Attract and Engage Customers with Digital Marketing

By Amaka A

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Sep 11, 2024

this course exceeded my expectations, thank you Coursera

By Safayet B N R

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May 14, 2024

Very definitive and descriptive. Liked the course a lot.

By Billy A

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Oct 31, 2023

This class is very well laid out and builds on the last.

By Elijah S

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Oct 7, 2023

Teaches you SEO and SEM foundations and the Ad creation.

By Tolulope A

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Jun 7, 2023

It's really a detailed and engaging course. i enjoyed it

By Mahmoud k e s

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Apr 7, 2023

very informative. recommended for new digital marketers!

By Peggy C

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Oct 12, 2022

Thank you for making this course, I'm learning so much!

By CARLOS A M R

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Oct 11, 2022

very nice, I learn so much and really like this course.

By Manoj S

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Oct 4, 2022

Best mentor with great understanding with experience...

By Kornelius A P

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Apr 10, 2025

Terima kasih telah memberikan saya ilmu yang bermanfaat

By Ghinika M

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Jul 25, 2023

Great course and very detailed. keep it up coursera !!!

By Naseeb K

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Jul 12, 2023

Wow, had an exceptional experience growing with Google.

By NORAH I S A N I S A

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Jun 14, 2023

I love it it is Full of interesting and new information

By Mahsa

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Apr 6, 2023

it was great especially module 4 was interesting for me

By Sihleisipho R

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Jul 23, 2024

Simple breakdown of SEO and SEM along with Display Ads

By Kanchana S

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Sep 17, 2023

Its teaching about SEM and Google ads. Amazing. Thanks

By Afshin S

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Jan 21, 2023

Amazing course with a great information and instructor

By M A C

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Dec 8, 2022

Great Opportunity To Learn through the best Instructor

By Hitesh S

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Nov 12, 2022

It was very useful and need Sincere effort to complete

By Amitabh S

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Sep 4, 2022

Very information course created by Google and Coursera

By Roberto D R L

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Jul 26, 2022

Increible curso, muy denso pero vale la pena cursarlo.

By Ileana A

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Jun 22, 2022

Instructor is awesome. Content incredible useful!!!!!!

By Yeni Z M V

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Mar 21, 2025

Un curso muy versatil y con una metodología dinámica.

By Josue B G

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Sep 2, 2024

This course is great, I loved it, I've learned a lot!

By NESTOR M

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Jul 24, 2024

Sensacional curso que explica paso a paso el proceso.