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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,112 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

RR

Oct 13, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

RS

Jun 19, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

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176 - 200 of 202 Reviews for Channel Management and Retailing

By Luis S

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Oct 22, 2016

The accent of this teacher made me struggle to comprehend some of the most basic concepts she was presenting. I learned way much more on the previous modules of this specialization.

The course should be 2/5 stars, but thanks to Boston and McKenzie articles, I will give an extra one.

By Anastasia D

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Jun 24, 2016

I liked the professor very much, and the expert interviews were interesting. On the other side, she used a lot of articles from the internet which gave not much knowledge. I think it would be better to use more material from professional manuals, not from "trendy" websites.

By Prashant V J

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Jul 12, 2020

Some of the articles shared were outdated. E.g. Future of Retail in the year 2020, when it is currently 2020, should be re-evaluated. Overall the trainer and the structure was quite nice and apt for a novice.

By Kgashane M

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Aug 12, 2019

Great research on the topic. However...The material is a little out-dated (2015) and the tests and assignments are way too easy. THe required reading time is grossly understated.

By Joey V

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Aug 26, 2016

A good course, but not up to par with the first two. The content was far more theoretical and left me looking for applicable information. That said it was still a good course.

By Deleted A

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Mar 3, 2022

Good information here but the delivery was difficult due to strong accent and broken English in the transcriptions.

By patricia c z

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Jan 25, 2017

Teresa is great! she seems very friendly and kind but some contents are a little bit borried and difficult.

By Prabhav M

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Aug 6, 2020

Poor communication & voice accent, difficult to understand, not so much interesting as previous courses

By Steve K

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Jun 28, 2016

good but sometimes cannot hear clearly what the tutor says whenever they have strong Spanish accent.

By Maaz S

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Dec 29, 2018

Professor could give more examples rather than defining and making as study the book knowledge

By Rahul B

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Mar 24, 2017

A very informative course that will definitely help you to excel in your professional field.

By Manuel R O

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Oct 27, 2020

Very difficult to follow. Many unorganised thoughts and bad pronunciation in English.

By Devesh R

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Mar 16, 2020

The accent was a major barrier as it was hard to understand what she was saying.

By Aman R

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Feb 28, 2018

Very generic . Not specific like other courses of Marketing Mix.

By Hnin N H

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Jan 10, 2021

Good Teacher but for me, difficult to learn her pronunciation.

By Hanoch K

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Sep 3, 2021

real business case study should be included not interviews

By Dhruv A

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Apr 10, 2020

Most of the words in the videos were not clear.

By Cristina T

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Jun 27, 2017

The course offered great material to read.

By Suryasree R

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Nov 6, 2016

More case studies perhaps?

By Gagan K

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May 23, 2020

Basic Course for Bignerrs

By Newman O O

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Jan 9, 2018

Very difficult for me.

By Yasser H M

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Apr 11, 2018

C

By Supanut J

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Oct 4, 2017

Only suitable for those who want to learn very board concept. No specific insightful information could be taken from this class.

By Bhavik M

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Feb 7, 2017

Didnt find it very interesting because of language interpretation issues. The content was good though!

By Aseem G

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Jul 13, 2021

Outdated material, and professor's spoken English is a little tough to understand for untrained ears