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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,622 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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551 - 560 of 560 Reviews for Think Outside the Inbox: Email Marketing

By Lindsey A

•

Nov 17, 2023

My least favorite course. Email Marketing focuses' equally on the content as much as they do the metrics. However, I found the final quiz of this course to not be worded to be easily understood. The scenarios were not easy to grasp, whereas the previous module quizzes were. It has been the only final quiz I have failed 3x with the same grade (75%) and had to wait to retake, while my prior quizzes of this module were 80s and 90s.

By cristopher l

•

Nov 9, 2023

Way to much fluff. There was some good information in the course but They padded it with too much stuff that wasn't related to marketing. This entire course could have been a single article.

By nathan k

•

Aug 15, 2022

This one is bad and confusing. Math are hard.

By Pawan k s

•

Jul 25, 2023

thanks

By Brandon M

•

Nov 12, 2024

Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.

By Sargam S

•

May 28, 2023

A very boring course with general info that is freely available on internet.

By hinzu

•

Dec 28, 2023

Pretty much on the surface overview. Worthless.

By Matthew B

•

Jun 11, 2024

Outdated content - would not recommend.

By Arhum Y

•

Oct 2, 2022

its quite tough

By David M

•

Oct 2, 2022

Trainer